Facebook Page vs Facebook Group
The first thing you need to decide is whether to create a Facebook Page or a Group. This can be quite straightforward but you'll be surprised about how many people get this wrong or are just ignorant of the differences between them.
Coast offer this simple analogy for deciding.
- Are you providing a joint forum for discussion for a set period of time? Create a group
- Are you producing a base for all elements of your companies facebook strategy? Create a page.
For most of you, the choice will be simple.
"My company need a presence on Facebook" - Then you should create a page.
Coast can understand the confusion in certain places. It is not instantly clear if you are on a page or group when you first visit the sites in question but there are subtle tell tale signs that give it away.
Similarities between Facebook Pages and Facebook Groups
- Discussion board
- Discussion wall
- Anyone can post photos and videos (if enabled in pages)
Differences between Facebook Pages and Facebook Groups
| Facebook Page | Facebook Group |
|---|---|
| Vanity URLs (once you've reached 25 'likes') | Confusing URLs |
| Ability to add custom applications | Unable to add custom applications |
| No 'page chat' functionality | Group chat as standard |
| Analytics of page use (Insights) | No stats available as standard |
| Advertise your page via Facebook Ads | No direct way to advertise via Facebook Ads |
Create your Facebook Page now and then read our guide on how to configure your Profile.
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